After the success of the 2 Davis Cup ties that we organized in 2018 – Lebanon vs Chinese Taipei and Lebanon vs Hong Kong, the Lebanese Tennis Federation approached us for a 3rd consecutive time. They asked us to plan one of the most important ties in September 2019, between Lebanon and Uzbekistan. The stakes were high, as the winner would secure a spot in the World Group Qualifiers.
The Lebanese Tennis Federation set out to deliver an expertly organized event that complied fully with the rigorous standards of the International Tennis Federation. It was essential that every detail met these guidelines as the LTF sought to provide both an outstanding experience for players and a strong, motivated audience presence. Hosting the games at the prestigious Automobile and Touring Club of Lebanon, a historic venue with great significance in the region, was key. This setting would not only add to the event's appeal but also inspire and uplift the players, encouraging them to perform at their best in a world-class atmosphere.
The foremost challenge was creating a significant amount of buzz around the event in a short time frame. The goal was to engage not only tennis enthusiasts but also the broader sports community, ensuring that all seats were filled and that the event was lively and memorable. Achieving a full stadium required a strategic approach to marketing and promotion, with the added objective of building a lasting connection with the audience. Beyond attracting attendees, the team had to overcome logistical hurdles in arranging the setup and managing communications. The challenge was not just filling the venue but creating an atmosphere that conveyed the prestige of the event and left a positive, lasting impression.
We participated in various stages of the event, handling event management, design, brand activation, and social media. Our team launched a teaser campaign to spark audience interest before fully announcing the event five days later. We also created online quizzes and contests through LTF’s official social media, inviting participants to attend the event to enter a raffle and win prizes. Fans could win airline tickets, signed Team Lebanon jerseys, goody bags, and more. We posted daily updates for two weeks with news about the teams, venue, and competition, using a detailed content calendar. Three days before the event, we held a press conference and the draw ceremony to officially announce the tie, attended by local and international media. Additionally, we set up a fan zone with a VIP lounge, activation games, a food court, and sponsor booths.
The event was an instant success, driven by the excitement and anticipation built among fans and the sports community. The LTF saw a 70% increase in social media followers, and the two-day event attracted a large crowd, leading to an expanded seating area to accommodate over 1,200 spectators—up from 500 at previous ties.
Victoriam successfully fulfilled its mission, and the event received high praise from both international and local tennis federations, as well as the Davis Cup committee.
